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Zigbee Alliance Rebrands as Connectivity Standards Alliance, Renames the CHIP Standard

Telink Staff

May 20, 2021

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To reflect its expanding reach, the Zigbee Alliance is rebranding as the Connectivity Standards Alliance. In tandem with this pivot, it is rebranding the CHIP standard as Matter.

For nearly two decades, the hundreds of members of the Zigbee Alliance (including Telink) have worked together to develop and promote universal, open standards for Internet of Things (IoT) devices. The Alliance currently boasts 350 member organizations and 3,000 member individuals, with representation from across the connected home, commercial, and other similar spaces. Now, to reflect its growth, evolution, and future ambitions, the Zigbee Alliance is adopting a new name: the Connectivity Standards Alliance (CSA).

The standard that lent the Alliance its original name, Zigbee, continues to be a core piece of the Alliance’s overall mission. However, the Alliance now supports a range of other open connectivity standards, as well — including Smart Energy, Green Power, and rf4ce — a variety that is reflected in its new, broader moniker.

In addition to changing its name, the Alliance is adopting a refreshed visual identity. Its new blue and ivory color palette is evocative of blueprints, speaking to the organization’s role in fostering exciting new ideas. Further, its new font includes strategically placed lines that connect adjacent letters, representing the connectivity at the heart of the Alliance’s technologies as well as the link that unites Alliance members in their mission.

Connected Home over IP Is Now Matter

As one of its first acts under its new name, the Alliance announced that the Connected Home over IP (CHIP) standard will now be known as Matter. This new name is a reference to matter itself. Just as matter is a building block of the physical world, the Alliance envisions the Matter standard as a building block of the IoT — as a global, IP-based connectivity standard that will serve as a “seal of approval” for smart IoT products.

This vision for Matter’s future is very much in line with Matter’s history. In 2019, Connectivity Standards Alliance (then Zigbee Alliance) members including Amazon, Apple, Comcast, Google, and SmartThings developed the Matter standard (then the CHIP standard) in coordination with other Alliance board member companies. Because interoperability has been a cornerstone of the standard since the beginning, Matter enables device manufacturers to create products that are compatible with common smart home devices like Amazon’s Echo and Google’s Nest.

By using this royalty-free standard, developers can minimize development costs and focus on innovation, while retailers can offer consumers more options for compatible products. For consumers, Matter delivers reliable local connectivity and high ease of use for those who wish to set up and control devices across ecosystems. The first release of the Matter protocol will run on Ethernet (802.3), WiFi (802.11), Thread (802.15.4), and Bluetooth® LE.

Supporting the CSA’s Efforts with a Matter-Compatible Chip

The Alliance’s rebrand comes at a time of exciting developments in its role in the global IoT space. The Connectivity Standards Alliance certified over 560 Zigbee devices in 2020, a 30 percent increase from 2019. Nearly half a billion Zigbee chipsets have been sold to date, and the Alliance expects some four billion to ship by 2023. In the face of this robust market growth, the Alliance is continuing to actively develop specifications, testing tools, certification programs, and other resources for the entire industry’s benefit.

As a committed Alliance member, Telink is doing our part to advance the Alliance’s mission of creating a more powerful, more interoperable IoT. Our TLSR9 series is built for high performance and is ideal for use in wireless audio, wearables, and a variety of other next-generation IoT devices. What is more, in addition to supporting Bluetooth Classic, Bluetooth LE 5.2, Bluetooth Mesh, Zigbee 3.0, HomeKit, Thread, and 2.4 GHz proprietary, our latest TLSR9 series chips will support the Alliance’s newly rebranded Matter standard.

If you are interested in learning more about Matter and the TLSR9 series, feel free to contact Telink today!

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