Telink white logo with Telink word in small size

We noticed you are using Internet Explorer.

We recommend using one of the below listed browsers to enjoy the best experience of our website.

Click here to download:





Telink white logo with Telink word
Rotate your device top arrow


Rotate your device bottom arrow
Preloader image
Telink white logo with Telink word in small size

2023 Bluetooth® Market Update: Diversified Applications for a More Connected Future

Telink Staff

April 21, 2023


Finger reaching out to touch a smart screen display

Unveiling the latest Bluetooth® market trends and innovative applications that are shaping the future of wireless connectivity, from audio streaming to location services. 

The world of Bluetooth® is continuing its era of growth. The Bluetooth® Special Interest Group (SIG) — a conglomerate of member organizations in the tech and IoT space — recently released their 2023 Bluetooth Market Update, with market trends showing a promising future.

Bluetooth has forever changed the way we consume media and navigate our world. From wireless audio streaming to data transfer, and from precise location finding to controlling large device networks, here’s how Bluetooth can elevate lived experiences.

Diversified applications for the Bluetooth market

Audio Streaming

Bluetooth technology has profoundly impacted the audio industry, eliminating the need for wires in headphones, speakers, and other devices. Wireless peripherals have become indispensable mobile phone accessories, with annual shipments expected to reach 1.84 billion by 2027. In-car Bluetooth capabilities also facilitate safer driver practices, allowing drivers to stay connected through hands-free streaming and calling.

Bluetooth® LE Audio is also enhancing Bluetooth audio performance and standardizing support for hearing aids through Auracast™ broadcast audio, with 2.5 million interactive locations expected to be globally deployed by 2030. Auracast™ enables an audio source device to broadcast one or more audio streams to an unlimited number of audio sink devices, opening up new opportunities for innovation and personal and location-based audio sharing, as well as scalability options for assistive listening solutions.

Data Transfer

With its seamless data transfer capabilities, Bluetooth is powering a wide range of devices across various use cases, delivering unparalleled convenience and freedom.

In health and wellness, Bluetooth-enabled devices empower users to take control of their well-being like never before, with 97 million Bluetooth fitness and wellness trackers shipping this year. With advanced features such as fitness tracking, sleep monitoring, and health monitoring, Bluetooth-enabled smartwatches, fitness trackers, blood pressure monitors, and ultrasound systems are becoming valuable tools for health-conscious individuals and healthcare professionals alike. 

Moreover, the future looks brighter with the rise of augmented reality (AR) and virtual reality (VR) devices. Bluetooth-enabled AR smart glasses and VR headsets are expected to gain significant traction, offering limitless possibilities for innovation and personalization, from immersive gaming experiences to wearable scanners for industrial applications.

Location Services

Location Services is poised to be one of the fastest growing sector for the next few years, with a projected 20% CAGR until 2027. Solutions like Bluetooth-enabled real-time locating systems (RTLS) are becoming widely adopted in various industries, including healthcare and warehousing, as they enable efficient tracking of tools, workers, patients, and medical devices. Additionally, indoor positioning systems (IPS) are emerging as a standard tool for navigating complex facilities such as airports, train stations, and malls.

Bluetooth® Location Services are also driving advancements in automotive access control, with high-accuracy distance measurement (HADM) features that offer unparalleled precision in item finding, passive keyless entry, and real-time locating systems. The advent of ambient IoT, a new class of low-cost tags, is also set to revolutionize tracking systems in supply chains and other high-velocity industries dealing with expiring goods.

Device Network

Bluetooth® Device Network solutions have become essential in various environments, including homes and commercial spaces, securely connecting tens to thousands of devices within a network. Key use cases for these solutions include networked lighting control, monitoring systems, and electronic shelf labels (ESL).

The demand for Bluetooth® networked lighting control solutions is expected to lead growth, driven by the proliferation of LEDs, energy efficiency concerns, faster deployment capabilities, and the desire for a better occupant experience. Bluetooth® wireless sensor networks (WSN) are driving increased sensorization in industrial settings, as more companies look to maximize the benefits of preventive and predictive maintenance, helping to avoid costly repairs. And ESLs are further aiding retailers with data management and customer communications for more efficient business operations, with 334 million digital price tags predicted to ship by 2027.

Harness the Latest Bluetooth® Technology with Telink 

Telink is dedicated to providing innovative, future-ready solutions that cater to the evolving needs of today’s technology landscape. By offering state-of-the-art semiconductor chips and comprehensive software development kits, we enable businesses to tap into the immense potential of Bluetooth technology for diverse applications spanning smart homes, commercial environments, industrial settings, and more.

Get the most out of IoT with Telink and Bluetooth. Visit our wiki to learn more, or ask us a question through our Technical Forum or by contacting us directly today.